100% Jamaica Blue
Mts. Coffee USA

Brand Identity
Brand Strategy
Creative Direction
Package Design

Print Design
Web Design
Illustration

JAMAICA BLUE MOUNTAIN COFFEE is extremely limited in production and about 80% of each year's crop went to Japan for 10+ years. But with patience and dedication, JBMC USA is now (blessed to be) responsible for that 80% of the 100% Grade JBMC. As coffee connoisseurs, the owners' desire to share what is billed as the "Rolls-Royce of coffees" was strong after their travels to Japan and having a taste of it. They wanted to share it with everyone back home in the United States.

These beans are extremely labor-intensive to produce, handpicked from the mountain slopes by the local women. The high elevation, cool temperatures, and volcanic soil help result in a harvest that takes nearly 10 months, which is much longer than that of other coffee growing regions.

They are opening a roastery and cafe in Atlanta, GA and selling beans wholesale on their website starting early 2020. I was honored to be the creative director, strategist, designer, and illustrator for their new brand identity reveal in America.

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Jean Pyo Jamaica blue mountain coffee logos
Jean Pyo Jamaica blue mountain coffee design
Jean Pyo Jamaica blue mountain coffee design
Jean Pyo Jamaica blue mountain coffee colors
Jean Pyo Jamaica blue mountain coffee design
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JBMC_IDENTITY_GUIDELINE-07.png
Jean Pyo Jamaica blue mountain coffee design
Jean Pyo Jamaica blue mountain coffee design