Gene & Georgetti

Illustrated characters at Paperwhite Studio
Credits: Paperwhite Studio, Creative Boom,
Grits and Grids, 

We gave a new lease of life to Gene & Georgetti, a traditional steakhouse in Chicago that has welcomed Frank Sinatra, Bob Hope, and Lucille Ball during its 80 years of business. It challenged us to refresh its brand to "honor the steakhouse's past and its seasoned regulars while attracting younger generations".

gene&georgetti rebrand
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