© 2019 Jean Pyo

Mokbar NYC

Rebranding
Creative Direction

Design
Illustration

Mokbar is a Korean eatery by chef Esther Choi, that started inside the hotspot for foodies, Chelsea Market. She focuses on traditional Korean soups with fresh Japanese ramen noodles for a unique noodle experience. We worked on a rebrand because authentic Korean food in America can be hard to approach. So we came up with visual solutions for the brand to feel more welcoming & memorable.