top of page

Mokbar NYC

Rebranding
Creative Direction

Design
Illustration

Mokbar is a Korean eatery by chef Esther Choi, that started inside the hotspot for foodies, Chelsea Market. She focuses on traditional Korean soups with fresh Japanese ramen noodles for a unique noodle experience. We worked on a rebrand because authentic Korean food in America can be hard to approach. So we came up with visual solutions for the brand to feel more welcoming & memorable. 

mokbar new colors by jean pyo
mokbar re-branding by jean pyo
mokbar new logo by jean pyo
mokbar re-branding by jean pyoRAND_IDENTITY2019-12.png
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
mokbar re-branding by jean pyo
bottom of page