Sweet Heat NYC

Creative Direction

Truck vinyl Design

Sweet Heat Korea is a campaign promoting Korean food and culture in NYC funded by the Korean government to bring awareness to traditional flavors. Most people only know “k-bbq” or “kimchi” when it comes to Korean food. but there’s SO MUCH MORE to it. So we partnered with some of the top Korean chefs in NYC to bring their top dishes to a food truck that handed out free food around Manhattan. Each chef using 1 sweet or spicy traditional key ingredient to highlight their dish. ( 2018 )

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