© 2019 Jean Pyo

Sweet Heat NYC

Branding
Creative Direction

Design
Truck vinyl Design
Illustration

Sweet Heat Korea is a campaign promoting Korean food and culture in NYC funded by the Korean government to bring awareness to traditional flavors. Most people only know “k-bbq” or “kimchi” when it comes to Korean food. but there’s SO MUCH MORE to it. So we partnered with some of the top Korean chefs in NYC to bring their top dishes to a food truck that handed out free food around Manhattan. Each chef using 1 sweet or spicy traditional key ingredient to highlight their dish. ( 2018 )