© 2019 Jean Pyo

Very Good Light

Rebranding

Creative Direction

Design
Illustration

"Very Good Light is the leading men’s beauty and grooming destination for Generation Z and young Millennials. Born from the idea that confidence comes from the inside out, Very Good Light aims to redefine masculinity and men’s beauty standards. This is accomplished through personal essays, impactful long-form stories, compelling photography, and videos, along with personable how-tos and product reviews. We believe that confidence starts from the inside out."